Have Disney, Marvel and Warner Bros. left X? No, they’re still posting

A Threads user claimed that 21 companies and celebrities have stopped posting X, formerly Twitter, abandoning an audience of millions.

"Twitter isn’t dying, it’s dead," one Nov. 5 post read.

"Anyone else thankful to see less propaganda on X?," read a Nov. 7 post from the same account.

The companies listed in the account’s posts included broadcasting and entertainment companies such as CBS, Lionsgate, Marvel, Paramount and Sony Pictures, and retail corporations such as CVS Pharmacy, The Home Depot and Walmart. The list also included singers Lady Gaga and Taylor Swift.

(Screenshots from Threads)

These posts were flagged as part of Meta’s efforts to combat false news and misinformation on its News Feed. (Read more about our partnership with Meta, which owns Facebook, Instagram and Threads.)

Some companies have stepped away from X in recent years. But PolitiFact checked the main X accounts of the parties mentioned in the posts. We found similar lists began circulating in November 2023,  after X owner Elon Musk received criticism for amplifying antisemitic commentary. Today, four of the accounts on the list remain inactive on the platform, although some of their affiliated accounts continue to post. Many of the other companies have since returned to the platform: Of the 17 remaining accounts, 13 are active and four post only sporadically. 

When we reviewed the accounts on Nov. 11, we found all but four had recently posted:

• Adobe — posted Nov. 11

• Android — posted Nov. 10

• CBS — has not posted since Nov. 19, 2023; CBS News regularly posts on X and many of its affiliated accounts on X remain active

• Comcast — posted Nov. 11

• CVS Pharmacy — posted Nov. 11

• The Walt Disney Co. — reposted Nov. 9 posts and many of its affiliated accounts on X also remain active

• Etsy — posted Nov. 11

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• IBM — has not posted since Nov. 20, 2023 (IBM Cloud has made three posts since Nov. 15, 2023)

• Lady Gaga — posted Nov. 4 (does not post daily)

• Lionsgate — posted Nov. 9

• Marvel Studios — posted Nov. 10; Marvel Entertainment — posted Nov. 11

• Mastercard — posted Nov. 7

• McDonald’s — posted Nov. 11

• Paramount — has not posted since Nov. 16, 2023; Paramount Pictures, Paramount Movies, and some other affiliated accounts actively post on X

• Sony Pictures — reposted a Nov. 9 post

• Taylor Swift — posted Oct. 15 (goes months without posting)

• "The Late Show with Stephen Colbert" — has not posted since Nov. 17, 2023

• The Home Depot — reposted a Nov. 11 post 

• Visa — posted Oct. 18 (does not post daily)

• Warner Bros. — reposted a July 23 post (goes months without posting); Warner Bros. Pictures regularly posts

• Walmart — posted Nov. 11

Media reported that IBM, aka International Business Machines Corp., and Paramount Global were among the advertisers that pulled ads from X after a report showed pro-Nazi content appeared next to company ads. Paramount Global owns CBS, one of the accounts that hasn’t posted since 2023. "The Late Show With Stephen Colbert" also switched over to Threads around then.

Warner Bros., one of the accounts that posts only sporadically, also pulled its advertisements from X. The Warner Bros. Pictures account actively posts on the platform. And although Comcast, Lionsgate and Disney, which owns Marvel Studios and Marvel Entertainment, actively post on X, The Washington Post reported that they suspended ads in November 2023, too.

Lionsgate spokesperson Peter Wilkes told PolitiFact the company resumed advertising on X "early in 2024."

We rate the claim that this list shows 21 companies and celebrities that have stopped posting on X Mostly False.